Privacy and Data

Her Trails Privacy Policy

Last updated: 17 July 2026

This policy applies when you interact with Her Trails through our websites, member accounts, mobile applications, communities, memberships, training programs, coaching services, digital tools, forms, assessments, events, retreats, family initiatives, partnerships, email communications and other services.

In this policy, “Her Trails”, “we”, “us” and “our” refer to the organisation operating the Her Trails platform and services.

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01

The information we collect

The information we collect depends on how you interact with Her Trails and which services you choose to use. It may include:

• Identity and contact information: your name, email address, phone number, location, date of birth or age range and emergency contact details.
• Account information: login details, membership status, communication preferences, account settings and information connected with your Her Trails profile.
• Purchase and transaction information: products or services purchased, payment status, invoices, refunds and transaction history. Payment card details are generally processed by secure third-party payment providers rather than stored directly by Her Trails.
• Training and participation information: running experience, goals, race plans, preferred distances, training availability, program progress, activity information, feedback and participation in coaching or community activities.
• Health and sensitive information: information you choose to provide about injuries, medical conditions, pregnancy or postpartum status, menstrual health, menopause, nutrition, allergies, disability, gastrointestinal symptoms, medications, physical capacity or other health-related matters.
• Community information: posts, comments, questions, direct messages, profile content, photos, videos and other information you share through Her Trails Communities or group activities.
• Event and retreat information: dietary requirements, accommodation needs, travel information, emergency contacts, waivers, participation records and information reasonably required for safety and event delivery.
• Enquiry and communication information: messages, support requests, survey responses, reviews, testimonials and correspondence with our team.
• Technical and usage information: IP address, browser type, device information, approximate location, login activity, page views, links selected, application use, referral source and interactions with our website or communications.
• Photos and recordings: photographs, video or audio captured during events, retreats, group activities, online sessions or community participation, where appropriate notice or consent has been provided.

02

How we collect information

We may collect information:

• directly from you when you create an account, purchase a service, complete a form, join a program, contact us or participate in the Her Trails community;
• through your participation in training, coaching, events, retreats, assessments or community activities;
• automatically through cookies, analytics tools, application technology and similar technologies;
• from a parent, guardian, emergency contact, authorised representative or another person acting with your permission;
• from event providers, coaches, contractors, referral partners or connected services where you have authorised the sharing; and
• from publicly available sources where collection is lawful and reasonably necessary for our activities.

03

Why we collect and use information

We collect, hold and use information where it is reasonably necessary to operate Her Trails and provide our services. This may include using information to:

• create and administer your Her Trails account;
• provide memberships, programs, coaching, community access, events, retreats and digital resources;
• personalise training content, recommendations, communications and member support;
• understand your goals, experience, availability and support needs;
• process purchases, instalments, refunds and other transactions;
• communicate service information, program updates, reminders and important account notices;
• respond to enquiries and provide customer support;
• manage safety, emergency planning, suitability and reasonable adjustments for activities;
• moderate and protect Her Trails Communities;
• analyse and improve our programs, platform, member experience and operations;
• prevent fraud, misuse, security incidents and unlawful activity;
• send marketing communications where permitted and in accordance with your preferences; and
• comply with legal, regulatory, insurance, accounting and record-keeping obligations.

04

Personalisation and automated tools

Some Her Trails tools may use predetermined rules, calculations, algorithms or artificial intelligence-assisted processes to provide personalised content or recommendations. Examples may include:

• program, race-distance or training suggestions;
• pace, timing or performance estimates;
• educational guidance based on questionnaire answers;
• personalised onboarding or member communications; and
• content recommendations based on goals, experience or program activity.

These tools are intended to support your experience and do not make medical diagnoses. Where you believe information used by a tool is incorrect, or you would like a recommendation reviewed, you may contact us using the details below.

05

Marketing communications

We may send information about Her Trails programs, events, memberships, services and resources where you have consented or would reasonably expect to receive it.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the message or contacting us. Unsubscribing from marketing does not prevent us from sending essential account, transaction, safety or service communications.

06

When we share information

We do not sell or rent personal information.

We may disclose information where reasonably necessary to:

• website, membership-platform, application and hosting providers;
• payment processors, banks and accounting providers;
• email, customer relationship management and communication providers;
• database, form, automation, analytics and technology providers;
• coaches, facilitators, experts, community leaders and authorised contractors;
• event, retreat, accommodation, transport and activity providers;
• professional advisers, insurers, auditors and legal representatives;
• government agencies, emergency services, regulators or law-enforcement bodies where required or permitted by law; and
• another organisation in connection with a proposed or completed business restructure, transfer or sale, subject to appropriate confidentiality and privacy protections.

We seek to limit disclosures to the information reasonably required for the recipient to perform the relevant service.

07

Community information

Information you post in a Her Trails community, group discussion or shared member space may be visible to other members of that space. Please avoid posting information you do not want other members to see. We may moderate, restrict or remove content where reasonably necessary to protect members, enforce community standards or comply with legal obligations.

08

Overseas service providers

Some service providers used by Her Trails store or process information outside Australia. Overseas recipients are likely to be located in the United States and may also be located in other countries in which our technology, payment, communication or service providers operate.

Where personal information is disclosed overseas, we take reasonable steps appropriate to the circumstances to ensure it is handled consistently with applicable Australian privacy requirements.

09

Cookies, analytics and tracking technologies

Our websites, applications and emails may use cookies, pixels, analytics and similar technologies to:

• keep our website and account services functioning;
• remember settings and preferences;
• understand website, application and email use;
• measure the effectiveness of communications; and
• support relevant advertising where permitted.

Where a tracking technology may collect, disclose or infer health information or other sensitive information, we will seek appropriate consent or disable that technology where required.

You can manage some cookies through your browser or the cookie controls available on our website. Disabling essential cookies may affect website or account functionality.

10

Children and family initiatives

Most Her Trails accounts and training services are intended for adults. Some family events or initiatives may involve children or young people.

Where we collect information about a child, we aim to collect only what is reasonably necessary and obtain information or consent from a parent, guardian or authorised adult where appropriate. A child should not independently provide health, contact or account information unless the relevant service permits it and appropriate consent has been obtained.

11

How we protect information

We take reasonable technical, organisational and administrative steps to protect personal information from misuse, interference, loss and unauthorised access, modification or disclosure.

These measures may include access controls, secure service providers, account authentication, staff and contractor confidentiality requirements, system monitoring and appropriate data-handling procedures.

No online service can guarantee absolute security. If an eligible data breach occurs, we will investigate and make notifications in accordance with the Notifiable Data Breaches scheme and other applicable laws.

12

How long we keep information

We retain personal information only for as long as reasonably necessary to provide our services, maintain appropriate business and transaction records, meet legal and insurance requirements, resolve disputes and enforce agreements. When information is no longer required, we take reasonable steps to securely delete or de-identify it, subject to legal and technical limitations.

13

Access, correction and your choices

You may contact us to:

• request access to personal information we hold about you;
• ask us to correct information that is inaccurate, incomplete or out of date;
• request deletion or de-identification where applicable;
• withdraw a consent you previously provided;
• change your communication preferences;
• unsubscribe from direct marketing; or
• ask how your information has been collected, used or disclosed.

We may need to verify your identity before providing access or making changes. In some circumstances, we may be required or permitted to retain information or refuse access. If that occurs, we will explain the reason where we are legally able to do so.

14

Privacy questions and complaints

If you have a question, would like to exercise a privacy right or believe we have not handled your information appropriately, please contact us at:

Please include enough information for us to understand and investigate your request. We will acknowledge and respond within a reasonable period.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner through oaic.gov.au.

15

Third-party websites and services

Our services may include links to third-party websites, applications, event providers or connected services. Their privacy practices are governed by their own policies. We encourage you to review those policies before providing information directly to a third party.

16

Updates to this policy

We may update this Privacy Policy when our services, technology or legal obligations change. The current version will be published on our website with its latest update date. Where a change materially affects how we handle information, we may also provide additional notice.